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How to Use Video in Your Business

Posted by Lisa Taylor Powers on Jun 12, 2018 10:43:10 AM

In today’s media driven climate, video has become an integral part of digital marketing, providing engaging and easily accessible content. Video is now essential to any business, large or small, and is especially impactful when presented on a company’s social media channels.

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Topics: video marketing, video

How Effective are Facebook Video Ads?

Posted by Lisa Taylor Powers on Mar 28, 2018 8:32:11 PM

Really effective! Even with a small budget?

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Topics: video marketing, sales, marketing, facebook

Planning Video Marketing into Your 2017 Strategy

Posted by Lisa Taylor Powers on Nov 2, 2016 9:18:00 AM

Constructing your marketing vision for 2017 is a pivotal step to having a profitable year. One of the most important items you’ll want to put on your list this year is adding video to your marketing plan. Whether you’re a seasoned pro or it’s the first time you’ve drafted your marketing initiatives, navigating the video marketing landscape can be a confusing and tedious process, especially when you’re trying to get your whole team working toward the same finish line. Your end goal will be to make sure you’re available to your audience at any time of the day or night.

Video is all the rage in the marketing world these days. What was once written content, you’ll now find as a video message. Believe it or not, the message is actually reaching the audience better than ever before. According to The Reuters Institute’s 2014 Digital News Report, the internet reaches 78 percent of Americans each day. And of that percentage, the majority is receiving their news via videos on their smartphones. Forbes also reports that 65 percent of executives have actually visited a vendor’s site after watching a video. There’s no doubt that sending your information out over video helps your lead stay around longer, engage more thoroughly and retain your business information longer. All things you desperately need to consider when making your marketing goals for the coming year. Still questioning if video's for you? Check out my post on the importance of getting started in video marketing

Here are 5 steps to help incorporate video into your marketing 2017:

Make a roadmap. Every marketing strategy starts with a detailed plan. You need to outlie n it is that you are trying to accomplish through video and learn everything you can about who the video is intended for. Knowing your target audience is the key to understanding what your audience wants and needs and what they’ll come back for. If you don’t know who or why you’re making a video, it will never work. Then, you need to decide on the exact topics you will use for the videos and what format you will want for them.

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Topics: video marketing, strategy

How to Begin With Video Marketing

Posted by Lisa Taylor Powers on Sep 14, 2016 9:00:00 AM

If you read my previous blog post on the state of inbound marketing, you'll know that video is on the top of many markeers and entreprenuer lists for 2017. 

To recap, according to a Hubspot Behavior Survey, videos are consumed more thourgouhly than any other type of media including news articles, blogs, podcasts. 55% Of people consume video more thouroughly. 

Further:

  • In the US, YouTube reaches more 18-49 year-olds than ANY broadcast or cable TV network, and YouTube does that on mobile alone. 
  • In 2016, more video content will be uploaded in 30 days than all three major U.S. T.V.  networks combined have created in 30 years.
  • In the US, advertisers on primetime broadcast TV could have reached 56% more people age 18-49 by also advertising on YouTube.

Stats from Tubularinsights. http://tubularinsights.com/video-marketing-statistics-media-brands/#ixzz4JsuJeT6D

But how to begin?

I've created a cheat sheet so that you can be up and running within a week! 

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Topics: video marketing, how to get started

YouTube vs. Facebook -- Which Platform You Should Turn to for Video Marketing in 2017

Posted by Lisa Taylor Powers on Sep 12, 2016 6:00:00 AM

Image from Tubular Insights.

Marketers desire to add video content to their marketing mix to amplify their message, find new distribution channels and bring in new customers. This is the top use of marketing resources for 2107, according to a survey of marketeres (B2C and B2B) by Hubspot in 2016.  

48% woud like to add Youtube while 39% desire to add Facebook Video to dsitribute their content. And with good reason. According to a Hubspot Behavior Survey, videos are consumed more thourgouhly than any other type of media including news articles, blogs, podcasts. 55% Of people consume video more thouroughly. 

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Topics: internet marketing, state of inbound, video marketing

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