Recent Posts

Planning Video Marketing into Your 2017 Strategy

Posted by Lisa Taylor Powers on Nov 2, 2016 9:18:00 AM

Constructing your marketing vision for 2017 is a pivotal step to having a profitable year. One of the most important items you’ll want to put on your list this year is adding video to your marketing plan. Whether you’re a seasoned pro or it’s the first time you’ve drafted your marketing initiatives, navigating the video marketing landscape can be a confusing and tedious process, especially when you’re trying to get your whole team working toward the same finish line. Your end goal will be to make sure you’re available to your audience at any time of the day or night.

Video is all the rage in the marketing world these days. What was once written content, you’ll now find as a video message. Believe it or not, the message is actually reaching the audience better than ever before. According to The Reuters Institute’s 2014 Digital News Report, the internet reaches 78 percent of Americans each day. And of that percentage, the majority is receiving their news via videos on their smartphones. Forbes also reports that 65 percent of executives have actually visited a vendor’s site after watching a video. There’s no doubt that sending your information out over video helps your lead stay around longer, engage more thoroughly and retain your business information longer. All things you desperately need to consider when making your marketing goals for the coming year. Still questioning if video's for you? Check out my post on the importance of getting started in video marketing

Here are 5 steps to help incorporate video into your marketing 2017:

Make a roadmap. Every marketing strategy starts with a detailed plan. You need to outlie n it is that you are trying to accomplish through video and learn everything you can about who the video is intended for. Knowing your target audience is the key to understanding what your audience wants and needs and what they’ll come back for. If you don’t know who or why you’re making a video, it will never work. Then, you need to decide on the exact topics you will use for the videos and what format you will want for them.

Read More

Topics: video marketing, strategy

The Hive Marketing Blog

Wondering where to begin with your marketing?

Chances are, you'll find some answers to your questions, right here. Scroll down, search topics and learn the latest and greatest in internet marketing. 

Sign up to receive blog posts and special goodies!

Recent Posts