Image from Tubular Insights.
Marketers desire to add video content to their marketing mix to amplify their message, find new distribution channels and bring in new customers. This is the top use of marketing resources for 2107, according to a survey of marketeres (B2C and B2B) by Hubspot in 2016.
48% woud like to add Youtube while 39% desire to add Facebook Video to dsitribute their content. And with good reason. According to a Hubspot Behavior Survey, videos are consumed more thourgouhly than any other type of media including news articles, blogs, podcasts. 55% Of people consume video more thouroughly.