Recent Posts

Designing the Perfect Logo

Posted by Lisa Taylor Powers on Jul 6, 2016 12:48:42 PM

A logo is a graphic symbol or typography that represents a person, company or organization. Usually the name of the business or organization is connected to the logo. This important feature of your business is important to get right. As a marketing strategist, I work with Kristie and other talented graphic designers to ensure our clients' businesses are represented in the best way possible. 

Read More

Topics: Logo, Guest Blogger, rebranding

How Do You Know When It's Time To Rebrand?

Posted by Lisa Taylor Powers on Jun 30, 2016 11:32:04 AM

My business name, The Hive Marketing came to be as a result of a change in my business. The ideals, values and vision for my brand has shifted slightly, so it ws time to reflect that in my name and logo. The move into a more collaborative model, working with other talented solopreneurs to achieve great results for our clients, meant a move away from using my name in my businesses' name. Secondly, I felt the need to give my business it’s own persona. I want this company to stand on its own, for SEO purposes and beyond. Read more about my new name in this blog post.  

So how do you know when it's time for your company to rebrand? Truly, the step to rebrand is a significant one. It's a commitment that you shouldn't take lighlty, however at the same time, you don't want to be left holding on to a public view that is no longer working for your vision, target market and business.

Read More

Topics: entrepreneur tips, Branding, rebranding, rebrand

The Importance Of Naming in Branding

Posted by Lisa Taylor Powers on Jun 21, 2016 9:00:00 AM

What's in a name? Lately, I've rebranded my business including changing my businesses' name. For a client, I've been working on naming a medical device geared toward physicians and healing kidney stones. All of this name research has me thinking how names affect our perception and reality of a business and a brand. 

I've decided to call in the expert here: Rick Bragdon is the Principal of Idiom Naming. Rick has named many products that are well-known and industry known - Working with Kraft Foods, Pepsico, Rick, and his team love naming. 

Read More

Topics: naming, Branding, rebranding

The Hive Marketing Blog

Wondering where to begin with your marketing?

Chances are, you'll find some answers to your questions, right here. Scroll down, search topics and learn the latest and greatest in internet marketing. 

Sign up to receive blog posts and special goodies!

Recent Posts