My business name, The Hive Marketing came to be as a result of a change in my business. The ideals, values and vision for my brand has shifted slightly, so it ws time to reflect that in my name and logo. The move into a more collaborative model, working with other talented solopreneurs to achieve great results for our clients, meant a move away from using my name in my businesses' name. Secondly, I felt the need to give my business it’s own persona. I want this company to stand on its own, for SEO purposes and beyond. Read more about my new name in this blog post.
So how do you know when it's time for your company to rebrand? Truly, the step to rebrand is a significant one. It's a commitment that you shouldn't take lighlty, however at the same time, you don't want to be left holding on to a public view that is no longer working for your vision, target market and business.