Online reviews are central to a businesses' internet marketing. They play a key role in local SEO, and help you establish trust and credibility with potential clients and customers, which fills your sales funnel. Why are they so important? Because Google's search computers cannot physically walk into your store (they'd kill your electricity bill), and customers are too busy to shop around in person. Let's break this down a bit.
See how your Internet marketing sales funnel is surrounded by real people? What a metaphor!
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