What's in a name? Lately, I've rebranded my business including changing my businesses' name. For a client, I've been working on naming a medical device geared toward physicians and healing kidney stones. All of this name research has me thinking how names affect our perception and reality of a business and a brand.
I've decided to call in the expert here: Rick Bragdon is the Principal of Idiom Naming. Rick has named many products that are well-known and industry known - Working with Kraft Foods, Pepsico, Rick, and his team love naming.