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Are You Ready For Marketing in 2017?

Posted by Lisa Taylor Powers on Jan 23, 2017 10:49:09 AM

The New Year is here and it’s my favorite time of year. I love the ability to refresh, reorganize and embark on new possibilities for the 2017 year. Last year, the Hive Marketing focused on content strategy and direct communication with consumers. This year, though these topics are still quite relevant, we’re ready to kick it up a notch with some exciting and innovative ways to get ready for marketing in 2017. For some reason, this year feels like a turning point---a big push towards the future of entrepreneurship. If you’re feeling the excitement too and want to jump on board, come along as I share with you my tips for taking over your business life in 2017.

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Topics: internet marketing, marketing in 2017

10 Best Marketing Campaigns of 2016

Posted by Lisa Taylor Powers on Jan 18, 2017 9:03:38 PM

The year 2016 brought about some of the most innovative and exciting marketing campaigns that we’ve seen in recent years. With the current advancements in the fields of technology, marketers are using everything from collaboration to experiential marketing to get the word out through video, data and social media. Of the past few years, this one can go down as the year when marketing really tried to reach its hand out to consumers and make them more involved in the process. (Though, 2015 was full of some powerful movements!) In this 24-hour, 365 day media world, a little connection is good for everyone and the change was felt in every corner of the globe. Let’s take a closer look at the 10 Best Marketing Campaigns of 2016 and how they rocked our world and garnered our attention.

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Topics: internet marketing, campaigns 2016

YouTube vs. Facebook -- Which Platform You Should Turn to for Video Marketing in 2017

Posted by Lisa Taylor Powers on Sep 12, 2016 6:00:00 AM

Image from Tubular Insights.

Marketers desire to add video content to their marketing mix to amplify their message, find new distribution channels and bring in new customers. This is the top use of marketing resources for 2107, according to a survey of marketeres (B2C and B2B) by Hubspot in 2016.  

48% woud like to add Youtube while 39% desire to add Facebook Video to dsitribute their content. And with good reason. According to a Hubspot Behavior Survey, videos are consumed more thourgouhly than any other type of media including news articles, blogs, podcasts. 55% Of people consume video more thouroughly. 

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Topics: internet marketing, state of inbound, video marketing

Top 5 Internet Marketing Myths - Debunked

Posted by Lisa Taylor Powers on Aug 8, 2016 2:07:18 PM

Lately, I've heard many interesting takes on internet marketing. These myths are spreading in the entrpreneurial community and I thought this blog post could serve as a place to debunk some common myths when it comes to internet marketing as told by some experts in internet marketing world.

Here are the top 5 marketing myths, debunked!

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Topics: social media, Marketing SEO Google, Brand, website, internet marketing

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