The year 2016 brought about some of the most innovative and exciting marketing campaigns that we’ve seen in recent years. With the current advancements in the fields of technology, marketers are using everything from collaboration to experiential marketing to get the word out through video, data and social media. Of the past few years, this one can go down as the year when marketing really tried to reach its hand out to consumers and make them more involved in the process. (Though, 2015 was full of some powerful movements!) In this 24-hour, 365 day media world, a little connection is good for everyone and the change was felt in every corner of the globe. Let’s take a closer look at the 10 Best Marketing Campaigns of 2016 and how they rocked our world and garnered our attention.