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The Bees Behind the Business

Posted by Lisa Taylor Powers on Mar 29, 2017 2:16:26 PM

I’ve always been intrigued by the various species of bees on our planet. They’re small, powerful and nimble, yet their tiny bodies have a vast and outreaching effect on all of us. To watch a bee work its magic is an incredible feeling---one that inspired the idea behind my business name, The Hive Marketing.

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Topics: Branding, bees, the hive marketing, the hive

How Do You Know When It's Time To Rebrand?

Posted by Lisa Taylor Powers on Jun 30, 2016 11:32:04 AM

My business name, The Hive Marketing came to be as a result of a change in my business. The ideals, values and vision for my brand has shifted slightly, so it ws time to reflect that in my name and logo. The move into a more collaborative model, working with other talented solopreneurs to achieve great results for our clients, meant a move away from using my name in my businesses' name. Secondly, I felt the need to give my business it’s own persona. I want this company to stand on its own, for SEO purposes and beyond. Read more about my new name in this blog post.  

So how do you know when it's time for your company to rebrand? Truly, the step to rebrand is a significant one. It's a commitment that you shouldn't take lighlty, however at the same time, you don't want to be left holding on to a public view that is no longer working for your vision, target market and business.

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Topics: entrepreneur tips, Branding, rebranding, rebrand

The Importance Of Naming in Branding

Posted by Lisa Taylor Powers on Jun 21, 2016 9:00:00 AM

What's in a name? Lately, I've rebranded my business including changing my businesses' name. For a client, I've been working on naming a medical device geared toward physicians and healing kidney stones. All of this name research has me thinking how names affect our perception and reality of a business and a brand. 

I've decided to call in the expert here: Rick Bragdon is the Principal of Idiom Naming. Rick has named many products that are well-known and industry known - Working with Kraft Foods, Pepsico, Rick, and his team love naming. 

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Topics: naming, Branding, rebranding

2016 Is Coming, Time for Change!

Posted by Lisa Taylor Powers on Dec 8, 2015 5:19:00 AM

Winter is a special time for me. For many it signifies hibernation, slowing down and rest. While I practice a bit of that, to ensure balance and sanity, the reality is different- I tend to ramp up in winter.

As someone born in early January, I feel the energy of renewal as 2015 comes to a close. There are many holidays to celebrate Christmas, Hanukkah, Kwanzaa, Festivus and New Year for the world to celebrate, I’ve got one more holiday to add: my birthday is January 8!

There are many exercises I partake in to complete this cycle. I like to spend time reflecting on what I’ve accomplished, how I’ve done so and how I’ve grown in the past few months.

This year, to showcase my evolution, I decided to evolve the look of my logo and brand.

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Topics: Branding, Logo

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