Recent Posts

Do You Run a Women Led Business?

Posted by Lisa Taylor Powers on Mar 28, 2018 8:50:24 PM

This year, celebrate International Women’s Month by supporting a women-led business. Businesses can now identify as owned, led, or founded by women, by enabling the women-led attribute from their Google My Business dashboard. Attributes appear on a business’s Google listing on Maps and Search and give customers more details like "Has Wi-Fi" and "Outdoor seating” to help them decide where to go.  

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Topics: sales, marketing

How Effective are Facebook Video Ads?

Posted by Lisa Taylor Powers on Mar 28, 2018 8:32:11 PM

Really effective! Even with a small budget?

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Topics: video marketing, sales, marketing, facebook

Client Spotlight: Monterey Mushrooms

Posted by Lisa Taylor Powers on Mar 7, 2018 3:43:55 PM

Monterey Mushrooms is going big. They've invested months of R&D into their latest product:Let's Blend™.

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Topics: client

Client Spotlight: Edwards Mediation Academy

Posted by Lisa Taylor Powers on Oct 30, 2017 1:38:13 PM

I've been working with a great team, Bruce and Susan Edwards who co-founded, Edwards Mediation Academy, EMA.

EMA represents the confluence of two recent societal shifts: the application of mediation as an alternative approach to dispute resolution within our legal system, and the advent of online learning opportunities in support, and in place, of traditional classroom education. 

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Topics: Case Study, Brand

#INBOUND17 Recap: Top Learnings from 2017 Marketing Conference

Posted by Lisa Taylor Powers on Oct 11, 2017 5:42:37 PM

 

A few weeks ago, I spent a few days in Boston attending Hubspot’s annual conference-
#INBOUND17

So many fun and exciting developments in digitail marketing. I'm sharing a few here in
hopes that you can use them for your business.

Below are my takeaways from the conference with some important information that
I’ve added just for you. 

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Topics: goals, Inbound marketing

Internet Marketing Reporting: When Simple Metrics Impact Your Sales

Posted by Lisa Taylor Powers on Sep 26, 2017 2:00:00 PM

The ever-evolving digital marketing world continues to struggle with the myriad of options to promote their business. So, we spend money on ads, email, blogging, and what ever comes up next. But how is this affecting my business? How do I know that the Tweet influenced someone to make that purchase?

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Topics: digital marketing, email, reporting

Client Spotlight: Montgomery + Lee

Posted by Lisa Taylor Powers on Aug 31, 2017 7:58:04 PM

So excited to share some amazing work that launched recently. One such client team is the dynamic real estate empire known as Montgomery + Lee.

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Topics: client, digital marketing

Human to Human Marketing

Posted by Lisa Taylor Powers on Aug 27, 2017 7:00:03 PM

It's amazing what can happen when you pick up the phone and offer help. Really, this is expressing care and being a human in your marketing.

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Topics: sales

National Pollinator Week

Posted by Lisa Taylor Powers on Jun 25, 2017 9:00:00 AM

Happy Summer!

Did you know that last week was National Pollinator week? Wait, what are pollinators? Pollination is the transfer of pollen in and between flowers of the same species which leads to fertilization, and successful seed and fruit production for plants.  Pollination ensures that a plant will produce full-bodied fruit and a full set of viable seeds. Examples of pollinators are bees, birds, butterflies, bats and beetles.

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Topics: digital marketing, bees, national pollinator week

The Bees Behind the Business

Posted by Lisa Taylor Powers on Mar 29, 2017 2:16:26 PM

I’ve always been intrigued by the various species of bees on our planet. They’re small, powerful and nimble, yet their tiny bodies have a vast and outreaching effect on all of us. To watch a bee work its magic is an incredible feeling---one that inspired the idea behind my business name, The Hive Marketing.

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Topics: Branding, bees, the hive marketing, the hive

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